Hey, I’m Bella.
I’m a South Jersey native and third-year Business Administration student specializing in Marketing at American University’s Kogod School of Business. As a choreographer, photographer, and DJing my approach to marketing blends creativity, energy, and a fresh perspective. I’m excited to bring that creative mindset to projects that tell compelling stories, build meaningful connections with audiences, and bring brands to life.
Mock Campaign: Years Apart, Still United for Benetton
This mock campaign for Benetton connects classical sculpture, personal photography, and brand strategy through emotion-led visual storytelling. Drawing on the empathy of Rodin’s The Burghers of Calais and the brand’s history of socially conscious advertising, I developed ‘Years Apart. Still United.’, a concept that explores post-pandemic reconnection while staying true to Benetton’s bold, human-centered voice.
My Projects
Brand Analysis Report for Lacoste
A comprehensive brand analysis of Lacoste, evaluating industry trends, consumer segmentation, competitive positioning, and the marketing mix to identify growth opportunities. Developed research-backed recommendations for AI-powered personalization, sustainability marketing, and influencer co-creation to strengthen Gen Z engagement while preserving the brand’s premium heritage.
My Photography Portfolio
I created this website to showcase my photography and bring my creative vision to life through an online portfolio. By combining my work with a thoughtful presentation, I aimed to communicate my personal style and help visitors connect with my images. This project allowed me to explore how visual storytelling and digital marketing can work together to build my personal brand.
My Work Experience
Manco & Manco Restaurant
Waitress/Busser
May 2020-May 2024
Skills: Customer Relationship BuildingUpselling & Product PromotionConsumer Behavior AwarenessThe Dean Randazzo Cancer Foundation
Intern
April 2020- May 2024
Skills: Nonprofit & Cause-Based CommunicationEvent Support & PromotionDonor and Community EngagementPersonal Care Taker
Nanny
April 2018- August 2026
Skills: Client Communication & Trust Building Scheduling and Time Management Creative Activity Planning New Motion Dance Studio
Choreographer and Teacher
June 2023-June 2025
Skills: Creative Content DevelopmentAudience Engagement & Public SpeakingBrand Storytelling Through PerformanceJersey Cow
Supervisor
April 2025-August 2026
Skills:Team Leadership & CollaborationOperations & Process ManagementCustomer Experience StrategyFogo De Chaõ
Hostess
Present
Skills: Brand RepresentationClient Relations & First ImpressionsHigh-Volume Communication